Writing a good college essay
Video Game Topic For Research Paper
Sunday, August 23, 2020
Friday, August 21, 2020
Human Resource Strategy Implementation and Impact
Question: Examine about the Human Resource Strategy for Implementation and Impact. Answer: Presentation: This report has been developed to give a thought regarding the practical human asset the executives. Human asset the board has assumed a significant position in the authoritative structures because of its capacity to oversee various circumstances, some of the time inconveniences worried to the human capital. On expansion, human asset the board covers an immense zone to deal with the exercises from enrollment and choice technique to the turn of events, wage framework and the worker maintenance. Here, the paper has been done on a specific instance of First Hospital. President of the medical clinic requires an affirmation on the significance of an appropriate separate authority of the Human Resource Management (HRM). This report has definite on the approval behind the development of this report. Hypothesis identified with the human asset the board has additionally been given here. Aside from that, this report has made not many proposals for the CEO of the medical clinic with the goal that he could embrace a fitting measure to benefit the emergency clinic. Moreover, this report has likewise mindfully conveyed a clarification on the distinctive significant highlights of the Sustainable Human Resource Management. Investigation on the point: Specialists had begun to talk about on the contrary methodology of the human asset the executives some time before. Be that as it may, the conversation has been given more consideration because of the developing pattern of the hierarchical setting and the market situation. Human capital is the fundamental resource of an association and is answerable for the achievement and greatest creation of a firm (Bamberger, Biron Meshoulam, 2014). Basic issues can emerge in an association from various viewpoints, for example, finance, working society, working calendar, work-life balance, acknowledgment, dynamic, etc., Bratton and Gold (2012), makes reference to that medicinal services administration requires day in and day out consideration - from specialist co-ops to the customers and patients; in this manner, the whole working situation can be very worrying for the representatives. To oversee such circumstances satisfactory information and legitimate vital assessment is fundamental from a huma n asset director. Here, the First Hospital does not have a legitimate human asset the executives structure for its workforce. Thus, it has become a baffled circumstance for both the position and the workers of the association. As referenced by, Buller and McEvoy (2012), if an association does not have an overseeing and controlling power, workers need inspiration which steadily brings about lower execution, low pace of representative maintenance (high worker turnover), non-appearance and turnover and poor assistance quality. To acquire a positive acknowledgment in the market and sparkle out among the contenders an association ought to carefully follow human asset the executives rules and approaches (Delahaye, 2015). Being a CEO, the person must comprehend the way that a steady base of HRM makes the associations establishment more grounded. This report has concentrated on investigating and examining the present circumstance, distinguishing and determining the authoritative issues, and proposes reasonable and likely arrangements and how HRM is significant for a firm. Manageability if there should be an occurrence of human asset the executives is expanding in notoriety step by step. This is expected to HRMs capacity to adjust between the representatives and the executives and associations needs (Dias, 2016). While trying to make the subject more clear a hypothesis can be followed to comprehend main considerations that ought to be taken care of by the organization to make the representatives fulfilled and connected with the association. Here, Herzberg's hypothesis has been talked about to know about the variables: Herzberg proposed a two-factor hypothesis to acquire the worker fulfillment and make them propelled towards their work. These two components are sparks and cleanliness hypothesis. Helpers: These elements give the worker positive emotions towards the organization arrangement, rules and guidelines (Ehnert Harry, 2012). Inspirations include acknowledgment of the exhibition, having significance from the association, contribution into the dynamic procedures, achievement of testing work and so on. This measurement helps in the self-awareness and improvement of the presentation. Cleanliness hypothesis: Hygiene speculations are answerable for making any disappointment among the representatives (Jackson, Schuler Jiang, 2014). Cleanliness factors incorporate occupation confirmation, pay, working condition, financial advantages and so on. These variables are called Hygiene factors in light of the fact that these can be kept up by the associations with the goal that disappointment of the representatives can be stayed away from. This hypothesis is pertinent to this point since it will assist with understanding that these components ought to be kept up by the human asset the board while taking care of the worker issues. Suggestion for the CEO of the First Hospital: First Hospital does not have a practical structure of the human asset the executives and the CEO has dismissed the issue workers are looking because of the nonattendance of the board for their anxiety. As referenced by, Kramar (2014), if a correlation can be drawn between the two organizations from comparative industry and with comparable quality, in any case, one with HRM and another without HRM, it could be effectively discovered that the organization which is deficient with regards to the HRM office is increasingly defenseless against any caring disturbance in the authoritative structure. To make the reality understood, Mello (2014), referenced that workers get effectively demotivated and befuddled over different directions from various power if there is no HRM to manage them appropriately. In addition, will in general leave the organization is additionally high if there is no such particular overseeing collection of human asset the executives. Suggestions are as per the following to help the CEO of First Hospital in the improvement of the present circumstance: Acknowledgment of a different substance for HRM: The CEO ought to quickly perceive the significance of the HRM with regards to upset condition over the association and teach to shape a different authority of the HRM to catch up the issues identified with the representatives. Help out the HRM: Cooperation between the human asset the board and the authority of the organization is one of the significant advances since it is a definitive advance to wipe out the contentions and any sort of conflicting circumstances over the association (Mondy Martocchio, 2016). Chief must declare the hope of the recommendations of the human asset the executives is required with the goal that human asset division can be urged to take choices all alone. Development of reliable relationship: Sometimes the workers, just as the senior specialists, get disillusioned with the arrangements of the human asset the board; be that as it may, the authority of the organization must recognize and trust on the information and systems of the human asset the executives that has been taken for the representatives just as the association (Riley, 2014). In the event that the association depends on the exercises of the HRM, it is useful to make all the more testing strides that can be demonstrated useful for the endeavor. Holding open connection: Communication is one of the significant methodologies that is essential to make the connection between any two measurements powerful and useful (Story, 2014). On the off chance that the CEO is habitually associated with the HRM division it will assist the CEO with being mindful of the exercises over the association and execution of the representatives. In addition, the CEO will likewise know about the distinctions that have been made by the exercises of the HRM. Assessment of the input: This measure has been prescribed to see how the HRM has built up the past structures through the successful ways to deal with the human asset the executives. For the commonsense methodology of this progression, the CEO can sort out gatherings and gatherings with the HRM and any chose agent of the workers and request the criticism from them. In such manner, overview can likewise be directed to know whether acknowledgment of the human asset the executives for the medical clinic is reasonable or not. Highlights of the Sustainable Human asset the executives: Feasible Human Resource Management is where the organization includes the advancement of the HR to upgrade the nature of the information and execution alongside acquiring a drawn out vision for the association by keeping up viable relationship with the accomplices and partners of the organization (De Cieri Kramar, 2005). The fundamental goal is to support the characteristics and capabilities of the representatives with the goal that better acknowledgment of the association can be gotten. As referenced by Maley (2014), supportability in human asset the executives goes about as a driving variable that can make the association seriously solid. The significant qualities of the feasible human asset the executives are: Representative determination and their turn of events: It is significant in light of the fact that it is the essential advance for an association to make their objective effective. The HRM must consider those representatives who have fundamental information about the work and probability to achieve the given undertaking (Jiang et al. 2012).After choice of the potential representatives, the HRM can experience the formative meeting in the event that it finds that workers are required instructional meetings to improve their expertise and information. Go connected at the hip with the investors and accomplices of the association: It is another significant way to deal with holding a supportable administration. This methodology helps the association by setting it up for a since quite a while ago run in the business. As referenced by, Clarke and Patrickson (2013), if the association doesn't impart any altruism to its accomplices it will influence the exercises just as hamper the presentation of the representatives. Also, a successful relationship among the partners, accomplices and different establishments is important to keep up the progression of the elements of the association. Concentrate on the emp
Sunday, July 12, 2020
Bruxism Causes and Treatment
Bruxism Causes and Treatment Bipolar Disorder Symptoms Print Bruxism Causes and Treatment By Kimberly Read Medically reviewed by Medically reviewed by Steven Gans, MD on November 09, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 23, 2020 Marvin Fox / Moment / Getty Images More in Bipolar Disorder Symptoms Mania and Hypomania Depression Diagnosis Treatment In This Article Table of Contents Expand Symptoms and Complications Causes and Risk Factors Treatment View All Back To Top If you routinely grind or clench your teeth, you may also be experiencing symptoms ranging from headaches or facial pain to a temporomandibular joint (TMJ) disorder that can lead to its own host of health problems. Or you may be grinding without even realizing it: Lots of people clench and grind their teeth in their sleep and wouldnt notice unless a spouse or partner points it out. What may seem like an innocuous nervous habit is actually considered a medical condition called bruxism. Certain medications increase the risk of bruxism.?? So, a prescription change could be all it takes to ?resolve the condition. Other people may need more help, such as taking measures to relieve stress (people often grind their teeth when theyre nervous or under pressure) or wearing a mouth guard during sleep. Symptoms and Complications Most of the time, bruxism is not severe enough to cause major problems. When symptoms do occur they include: Facial painHeadachesâ"tension headaches from day grinding and morning headaches for nighttime bruxismEarachesDamage to teeth: chips fractures, worn enamel, flattened tops, loose teeth Teeth that are very sensitive to cold, heat, or pressureChewed places on the tongue or cheekNoise from the grinding or clenching that wakes your sleeping partnerTemporomandibular joint (TMJ) disorders Causes and Risk Factors There are lots of reasons a person grind their teeth. These are the most common causes and risk factors for bruxism: Emotions. Frustration, stress, tension, anxiety, and suppressed anger are all potential culprits. Youth. Kids are more likely to grind their teeth than adults. In fact, sleep-related bruxism affects 15% to 40% of children compared to 8% to 10% of adults.??Medications. Research shows that certain medications are known to cause bruxismâ"in particular, some that are used to treat psychiatric conditions.?? Its thought that these drugs cause changes in the central nervous system that lead to teeth grinding and jaw clenching. Examples of such medications include antipsychotics and antidepressants, particularly selective serotonin reuptake inhibitors (SSRIs) like Prozac (fluoxetine), Zoloft (sertraline), and Paxil (paroxetine). Certain substances. Cigarette smoking, caffeine, alcohol, and recreational drugs all may increase the risk of bruxism, studies have found.??Genetics. Bruxism tends to run in families.??Certain medical, sleep, and psychiatric problems. Disorders associated with teeth grinding include Parkinsons disease, dementia, gastroesophageal reflux disorder (GERD), epilepsy, night terrors, sleep-related disorders such as sleep apnea, and attention-deficit/hyperactivity disorder (ADHD). Treatment Bruxism is highly treatable. The key is to figure out whats causing you to grind your teeth and then target your treatment based on that. Self-Care If your bruxism is causing you pain, try these steps at home to help: Dont chew gumâ"this can make pain worse.Stay away from hard candies, nuts, steak, and other foods that are difficult to chew.Try to relax your face throughout the day. Self-massage may be helpful too: Feel for small, painful nodules called trigger points that can cause pain throughout your head and face.Manage stress. Do whatever you can to reduce your stress because stress makes bruxism worse. Take a bubble bath, go for a walk, or listen to your favorite music. Learn relaxation exercises such as mindfulness, deep breathing or meditation.Change your behavior. Discuss with your dentist techniques for practicing proper mouth and jaw positioning. If you tend to grind in your sleep, dont have foods or beverages that contain caffeine before bed. Alcohol and smoking in the evening also can trigger bruxism worse.??Stay on top of your dental care so that your dentist can monitor any damage you might be doing to your teeth.Get plenty of sleep. Professional Help When chronic stress or anxiety is driving you to gnash and grind your teeth, it may be helpful to see a therapist. Once youve dealt with the issues that are causing your emotional distress you may find that your bruxism abates. If other efforts fail to help you break the bruxism habit, biofeedback may be worth trying. This is a method that uses monitoring procedures and equipment to teach you to control muscle activity in your jaw. Mouthguards and Splints If youre a night grinder, a mouthguard, also known as an appliance or splint, may be helpful. Some fit over the top teeth, some fit over the bottom teeth. They may be designed to keep your jaw in a more relaxed position or to provide some other function. One such splint, for example, called the NTI-tss, fits over just the front teeth in order to keep the back teeth (molars) completely separated. This is based on the theory that most clenching is done on these back teeth. With the NTI, the only contact is between the splint and a bottom front tooth. In studies, the NTI-tss splint has been found to help prevent bruxism.?? Medications There is some evidence that certain medications may be helpful in managing bruxism. Muscle relaxants, and even Botox injections,?? have shown promise as temporary antidotes for teeth grinding teeth when its not caused by a medication. If your bruxism is caused by medication, your doctor may consider either changing your dose or putting you on a different medication.
Wednesday, May 20, 2020
Erik Erikson s Psychosocial Developmental Stages - 891 Words
Erik Erikson psychosocial developmental stages plays a major role in the preschooler period. Children have completed the stage of trust versus mistrust where they start to build long lasting attachment with their caregivers. The next stage is autonomy versus shame and doubt which Feldman(2012) explains that children develop independence and autonomy if the parents encourage exploration and freedom within safe boundaries( p.185). However if the child is restricted and overly protected , they will feel shame, self doubt and unhappiness( Feldman 2012,P.185). Mahki home setting allows him to explore and have his own independence. Though Mahki , is hesitate when it comes to new things and experiences once he finds security and confirmation in his mother ,he is ready to take the challenge. With exploration comes the idea of self concept and self esteem in preschoolers. Erik Erikson stage of initiative versus guilt where the child begins to have their own views of themselves and their pur pose. However there is also this internal conflict between success and failure as the child seeks independence from their parents. Mahki does display this internal conflict when he wants to open the car door by himself and his mother tells him no because it is to much for him to handle. However Mahki still goes ahead and attempts to open the door but gets frustrated when he is unable and later turns to his mother to open the door. In his mind, if everyone else can do this particular action heShow MoreRelatedDevelopmental Psychologist Erik Erikson s Stages Of Psychosocial Development1729 Words à |à 7 PagesDevelopmental psychologist Erik Erikson changed the way that people viewed the psychosocial development in humans throughout their lifespan. Using the foundation provided by Freudââ¬â¢s psychosexual stages, he modified the concepts to where they demonstrated external impacts on development as well as making it more about emotional conflicts than necessarily physical drives. This eight-stage theory is sequential, and requires the person to overcome conflicts in each stage to become a productive memberRead MoreErik Erikson s Stages Of Development1608 Words à |à 7 Pages The Psychosocial Development The View on Erik H. Erikson s Stages of Development Frank Phan Cosumnes River College Psychology 300 Abstract This paper will touch over the aspects of Erik H Erickson s eight stages and how they affect everyday lives from infancy to adulthood. The paper will go over the approximate ages and the psychosocial crisis that they will eventually come to. Neglecting a child can lead to a cause of mental negligence in the form of Arrested Development. Within differentRead MoreErik Erikson s Psychosocial Theory On Child Development1388 Words à |à 6 PagesErik Eriksonââ¬â¢s Psychosocial Theory on Child Development Erik Erikson, a well known developmental theorist, developed his theory about stages of human development from birth to death by using Freud s work as a starting point. According to Erikson, personality develops in a series of stages. Erikson found out that children experience conflicts which affect their development. He described the internal conflict which children go through in developmental stages using the term ââ¬Ëcrisisââ¬â¢ and are based onRead MoreSigmund Freud And Erik Erikson1110 Words à |à 5 Pagesago. The discontinuous psychosexual and psychosocial theory takes place in stages in one course moving through drives that are biological along with societal expectations (Berk, 2013). The contributions to this perspective include both Sigmund Freud and Erik Erikson. Freud examined psychosexual theory and how those first childhood years of drives shape the personality. Thus, such drive names are the id, ego, and superego. The id emergences in the early stages of infanc y, between 3 to 6 years of ageRead MoreErik Erikson s Psychosocial Development Theory1518 Words à |à 7 PagesABSTRACT This research paper will show a thorough review of Erik Erikson s Psychosocial Development Theory, specifically the transition from adolescence to adulthood. Psychosocial Development, according to Erik Erikson, is a continuity of crisis throughout our lifespan; these challenges will shape our personality and the way we perceive our surroundings. In addition to this, the different stages mentioned in this Theory complement each other and help us to develop the tools to achieve a sense ofRead MoreThe Theorist I Choose For This Paper That I Believe I Relate1509 Words à |à 7 Pagesmost is Erik Erikson. Erik Erikson is best known for his theory on identity, which was a theory that was broadened from Sigmund Freud while retaining its core work (Schultz, D. Schultz, S., 2013). Erik Eriksonââ¬â¢s mother, who was Jewish, became pregnant but a man that was not her husband after her husbandââ¬â¢s disappearance. She was sent to Germany, where she gave birth to Erik. Erik Erikson grew u p believing his pediatrician was his biological father due to his mother marrying this man. Since Erik EriksonRead MoreAnalysis Of Eriksons Theory On Early Childhood Education1212 Words à |à 5 Pagesthe education profession. Erik Erikson Hope is both the earliest and the most indispensable virtue inherent in the state of being alive. If life is to be sustained hope must remain, even where confidence is wounded, trust impaired. - Erik Erikson Erik Erikson (1902-1994) was a Germon born developmental psychologist and psychoanalyst known for his theory on psychosocial development of human lie. He is most famous for devising the phrase ââ¬Å"identity crisis.â⬠Erikson was a Harvard professor althoughRead MoreAnalysis Of The Book Mcadams 1154 Words à |à 5 Pagesdeveloping self-story that integrative narrative about their real life. Psychosocial is the life stories of the individual in which the life of the individual have a meaning. The life stories of the individual represent the cultural values, norms, race and the person spirituality. The purpose of the author in this article is to illustrate the concepts of the life story model of identity by modern research and theory in developmental, cognitive, personality, and cultural psychology. The concentrationRead MoreErik Erikson : Psychosocial Development1103 Words à |à 5 PagesErik Erikson: Psychosocial Stages of Development ââ¬Å"Erik Erikson was best-known for his famous theory of psychosocial development and the concept of the identity crisis. His theories marked and important shift in thinking on personality; instead of focusing simply on early childhood events, his psychosocial theory looked at how social influences contribute to personality throughout the entire lifespanâ⬠(Cherry). This paper will discuss Eriksonââ¬â¢s childhood and the influence it had on his work. AlsoRead MoreEarly Life Experiences Impact The Person Across Their Lifespan930 Words à |à 4 Pagesin the Jane Piaget theory ââ¬ËStages of cognitive developmentââ¬â¢ (1936) and Erik Erikson theory ââ¬ËPsychosocial stagesââ¬â¢ (1950). Piaget argued that children develop knowledge by constructing their experience and observe with their own ideas about how the thing works.(Burton, L.J., Westen, d. Kowalski, R.M. 2015) He developed 4 stages of his theory: Sensorimotor Stage, Preoperational Stage, Concrete Operat ional Stage and Formal Operational Stage. At the same time, Erik Erikson proposed a psychoanalytic theory
Wednesday, May 6, 2020
The Problem Of Debt Collection - 2307 Words
With the current economic crisis one of the major issues that most consumers are facing is the problem of debts that they have incurred due to many reasons. As I started to do my research on the practices that companies use to collect debts, I discovered that there are so many different types of debts and different companies handle their collections of each debt differently. This topic discusses the practices of debt collection. There are many laws that cover the process of debt collections; most major companies outsource their debt by selling it to these companies. However, there are federal regulations that must be followed when collecting debt. There are so many factors and process involved in collections of debt. There are many different types of debt however normally they first have to fall into two particular categories called ââ¬Å"unsecuredâ⬠and ââ¬Å"secured debtsâ⬠. A debt can be secured or unsecured. Unsecured debts are normally credit cards or other debts that consumers did not agree to have the creditors to sell any property of yours, if you are unable not pay it off. An example of secured debts would be mortgages. These are debts that give the creditors the right to sell property if the consumers cannot pay off the debts. The main types of debt are: car loans, student loans, credit cards, and mortgages and medical debts. Each of these types of debts comes with their own advantages and disadvantages. To most people Credit cards are a convenient method ofShow MoreRelatedEssay On Debt Collection933 Words à |à 4 PagesDebt Collection Myths Taking A Look At Popular Myths Around the Credit and Collection Industry Overview: If your Delaware business offers credit on goods and services sold, you have to take care of accounts receivable. Eventually, that Delaware business will have to make a decision on how to deal with accounts that are pastââ¬âdue. Although third-party agencies that provide valuable debt collection services when they collect delinquent accounts and in doing so minimize the costs that are passed onRead MoreProblems with Solutions for Practice in Factoring - by Rahul Krishna1614 Words à |à 7 PagesFACTORING ââ¬â PROBLEMS SOLUTIONS 1. [pic] [pic] 2. A company is considering engaging a factor, the following information is available: i) The current average collection period for the Companyââ¬â¢s debtors is 80 days and à ½% of debtors default. The factor has agreed o pay money due after 60 days and will take the responsibility of any loss on account of bad debts. ii) The annual charge for the factoring is 2% of turnover payable annually in arrears. Administration cost saving is likelyRead MoreThe Annual Party Debt Collection Industry Is Notorious For Skirting The Federal Rules Of Evidence827 Words à |à 4 PagesMEMORANDUM Issue Presented The 3rd party debt collection industry is notorious for skirting the Federal Rules of Evidence and Civil Procedure from the inception of a lawsuit to the granting of a judgment. Since both of these ideas do not generally apply to small claims court, and most defendants of these lawsuits are not represented, this industry has been allowed to run roughshod over the constitutional rights of defendants and clog the small claims court system with cases that would be easily thrownRead MoreAssessing Martin Manufacturings Current Financial Position888 Words à |à 4 PagesIndustry Average 2006 | Current Ratio | 1.7 | 1.8 | 2.5 | 1.5 | Quick Ratio | 1.0 | 0.9 | 1.4 | 1.2 | Inventory Turnover (times) | 5.2 | 5.0 | 5.3 | 10.2 | Average Collection Period | 50.7 days | 50.8 days | 58.0 days | 46 days | Total Asset Turnover (times) | 1.5 | 1.5 | 1.6 | 2.0 | Debt Ratio | 45.8% | 54.3% | 57% | 24.5% | Time Interest Earned Ratio | 2.2 | 1.9 | 1.6 | 2.5 | Gross Profit Margin | 27.5% | 28% | 27% | 26% | Net Profit Margin | Read MoreChem Med Case1351 Words à |à 6 PagesProblem Statement: Chem-Med Company is positioned strongly in its industry to achieve high growth and earn large profits in the future, but it is in need of financing. To secure this financing, Chem-Med must address concerns of potential financers and investors regarding liquidity, efficiency, cash flow, and the need for funding despite apparent growth. In addition, Chem-Medââ¬â¢s primary competitor, Pharmacia, is out-competing the company and stealing valuable market share and sales volume with lowerRead MoreCase 2 Chem Med Company733 Words à |à 3 PagesRation=1.98 m. The problem overlooked: Dr. Swanââ¬â¢s banker required a current ratio of 2.25/1 to be MAINTAINED. 4. Using the debt to total assets ratio on pg 63 of the text (Total liabilities is the same as total debts in Figure 2): 2007 Debt to total assets ratio=Total Debt/Total Assets n. 2007 Debt to total assets ratio=614/4491=.14 o. Using same formula 2008 Debt to total assets ratio=.14 p. 2009 Debt to total assets ratio =.14 q. 2010 Debt to total assets ratioRead MoreDo You Feel Like A Slave To Late Payers Case Study725 Words à |à 3 Pagespaid on time, every time. Debt collection in antiquity Back in ancient Babylon, the rights of the debtor were somewhat protected, but so were the rights of the creditor. Creditors werenââ¬â¢t allowed to charge interest like today, but they could require work in lieu of payment, which meant working as a slave for the creditor until the debt was paid. During Colonial America, debtors were thrown in prison for failure to pay debts where many starved or froze to death. Debt collection in todayââ¬â¢s climate TodayRead MoreA Research Report On The Economy Of A Relaxed Asset Usage Policy1451 Words à |à 6 Pagesassumed from the identified ratios that RR is operating in a relaxed asset usage policy. This is due to a lower than industry average in the current, quick, turnover of cash and securities, and inventory turnover, while the DSO identifies a slower collection. b. RR is below the industry average, which can identify that they are less profitable. Due to the less profitable nature of RR, it could be assumed that they have more excessive working capital. According to Borad (2017) companies having relaxedRead MoreEssay On Tax Compliance In Zimbabwe917 Words à |à 4 Pages1.1 Introduction This chapter provides background information regarding tax compliance by SMEs in Zimbabwe. The topics covered in the chapter include background of the study, statement of the problem, the objectives of the study, main research question, sub research questions and justification of the study. Other sub-topics covered include significance of the study, delimitations, and limitations of the study and definition of terms. 1.2 Background of the study A study undertaken by a researchRead MoreCase Study: Master Budgeting with Supporting Schedule1723 Words à |à 7 Pagescredit, with no discount, and payable within 15 days, however, only 25% of a monthââ¬â¢s sales are collected by month-end. An additional 50% is collected in the following month, and the remaining 25% is collected in the second month following sale. Bad debts have been negligible. The companyââ¬â¢s monthly selling and administrative expenses are given below: Variable monthly expenses: Sales commissions (per unit) $1.00 Fixed monthly expenses: Wages and salaries $22,000.00 Utilities $14,000.00 Insurance
Coles Super Markets & Stores - Click For Sample
Question: Discuss about the Coles Super Markets. Answer: Introduction This paper talks about the Coles Supermarkets. The objective is to evaluate the depth analysis of the Coles Supermarkets. It enables to determine the marketing mix, marketing strategy, competitors and contemporary issues impact on Coles Supermarkets. Indeed, Coles Supermarkets is an Australian supermarket that founded in 1914 in Collingwood, Melbourne by G. J. Coles. It provides retail and consumer services. It has over 10000 employees that operate over 776 supermarkets by Australia. John Durkan is the CEO and managing director of it. Its slogan was A little Better every day that presents the motive of the organization. Further, G. J. Coles learned the retail business technique from his father from 1910 to 1913. G. J. Coles started Coles variety store in the Melbourne in 1914. Its interested in food retailing in 1958. Coles started its branches in all Australian cities in 1973. (Graham, 2012). Moreover, the Western Australian organization Wesfarmers agreed to buy Coles at the cost $2 2 billion. It has planned for the restructuring of Coles that stated one of three planned department that would supermarkets convenience stores. Coles Supermarkets acquired National Australia Banks in Australia loyalty program FlyBuys. (Plunkett, 2015). Evaluate the marketing mix: The marketing mix comprises of several key elements such as product, price, promotion, distribution, partnership, people, process and physical evidence. It is helpful to satisfy the potential customers and target market. These elements help the business to achieve the Coles employees requirement or needs. The Coles Supermarkets marketing mix is described below: Product: It is the significant marketing mix elements that affected the Coles Supermarket. Coles Supermarkets product is its retail service. It attracts customers through providing convenient and effective service. It has many products or brand that a person could see in their daily life. It has many levels of private label brands such as Coles, Coles Smart Buy, Coles Organic, Coles Green Choice, Coles Finest, and Coles Simple Less; Mix clothing and Coles Simple gluten free. (Ferrell, et al 2014). Further, Coles will make more space for its supermarket shelves for new and creative brands around the consumer tastes. The retailer desires to pull away from a crowd of brand that requires discount and promotions to raise the sales. Furthermore, (Cox, 2011). Coles and International chef Heston Blumenthal has launched 15 new products with the name of the Heston for Coles that related to the meal, grocery, bakery and meat. Coles Classics Peanut Butter Ice Cream was awarded Gold by Dairy Indu stry Association of Australia (DIAA). It produced the new Coles mobile wallet that provides customers with easy access to their card transaction history and balance. It extends their financial services by adding life insurance products that include the Coles home insurance and Coles car insurance. (Graham, 2012). Price: It is the significant factor that affected the buyer of any product or items. Coles Supermarkets use low price strategy to survive in Australian market. The aim of the pricing strategy is to attract large populations of customers. However, the high sales volume generates the Coles Supermarkets profitability in the market. (Booth, Coveney, 2015). Further, a price of the grocery item is 15 percent low as compared to other Australian retail market. Slight rise in price is not seen easily that help to add profit of the Coles Supermarkets. Coles provides the volume discount in the wholesale price. It reduced price in discount offer in the market. Price should be flexible as per customer needs or demand. (Ferrell, et al 2014). Promotion: Coles Supermarket is the framed of sales promotions, personal selling, advertisements and public relations. It advertises on website, newspaper and magazines. Coles pricing strategy helps to raise the sales of the organization. Its slogan A little Better every day pushes customer to take a buy decision quickly before they get expired. (Knox, 2015). The promotion strategy of the Coles Supermarkets helps to raise the organization caliber to attract customers to its brand and stores. Coles spend money to press releases to inform investors and customers about the programs, policies and strategies. (Gans, King, 2004). Further, in the perspective of the marketing mix, promotion represents the several aspects of marketing communication that generate a positive customer response. The marketing communication decision involves promotional strategy, advertising, sales promotions and public relations. A research report said that store food and liquor sales growth at Coles would be 3. 8 percent to 3.9 percent in three month end March. Coles decision to reduce everyday low pricing will be put the test because it reduces the credibility of it. (Knox, 2015). Distribution: It is the significant marketing mix factor that affected the Coles Supermarkets business direct or indirect. Coles uses the intensive distribution strategy that design channel. Its stores offer the same kinds of goods that apply to each store. Coles opened new stores to reach more customers. Coles marketing mix distribution strategy helps to attract customers through making shopping convenient in term of location. Coles has over 776 supermarkets that spread in Australian states. (Armstrong, et al 2014). Further, Coles sold their product or service to wholesale dealer and they sold their product to retail outlet and consumer get Coles product from the retail outlets as per their needs or demands. (Knox, 2015). [Chart 1, (Source: Knox, 2015)] Partnership: Coles partnership with flybuys helps to raise the brand image in the Australia. Flybuys has largest royalty program in Australia that attract new customers. A partnership helps to raise the sales of the Coles because it reduces the initial cost of the organization to establish the new branch in the market. (Cox, 2011). It raises the goodwill of the new market because both are working together to achieve their objectives or goals. Partnership with Coles and Myer grew by Australia growth and acquisitions. Both are listed in Australian stock exchange. Coles operated supermarket while Myer operated a chain of mid market department stores. Both mergers become a largest ever Australian Corporation. (Armstrong, et al 2014). People: An employees requires an appropriate aptitude, skills and service knowledge in order to deliver a quality service to their customers. All 77000 Coles supermarket employees payment has been underpaid due to cosy deal between the national retail union and Coles Supermarket. Coles employees are significant and they overhauled by districutive and Allied Employees Association (SDA). Coles deduct 20 to 25 percent pay from employees. (Ferrell, et al 2014). Process: It is the significant factor of the marketing mix that affected the Coles Supermarkets. This process of business entities provides breakdown to explain the structure of the Coles supermarket subsystem layer. The structure of the subsystem layer is overlaid with a sequence of four core process that show the life-cycle of the Coles Supermarket. Chart 2 shows the four Coles core process in a time that described subsystem layers. (Murray, Poole, Jones, 2006). Further, Coles manufacturing process should be easy and consumer friend that attracts the new customer of it. A unique process of the Coles raises the goodwill of it that would be beneficial for the long-term stability of it. (Armstrong, et al 2014). [Chart2: (Source: Thampapillai, et al 2015)] Physical evidence: It is the significant factor in the current online marketing business because a lot of fraud occurs in the market. So, the customer wants physical evidence such as building, website and registration in government authorized the organization before buy product of it. Then, the customer can contact organization regarding any product issues. (Grant, et al 2012). It contains the factors that are incorporated into a service to make it measurable and tangible. Ambiance, layout and branding are the significant tools of physical evidence. It has over 776 supermarkets in Australia that attract new customer because they can contact in case of any emergency. Coles building attracts the new customers. (Graham, 2012). Moreover, the Western Australian organization Wesfarmers agreed to buy Coles at the cost $22 billion due to high physical assets of it. It has a lot of physical stores in Australia that raises the assets that has a high cost in Australia market. A short level comp etition is healthy for the Coles growth and development. (Ferrell, et al 2014). Marketing strategies: These are the significant marketing strategies for the Coles that is described below: Location of the store: Groceries product buyer people dont prefer to go to a far away from stores. So, Coles store influenced on sales performance of the products. Coles decided to open each store in cities to attract new customer of it. Coles have planned to open branches in each city of the Australia that would be beneficial for the organization growth and development. (Lyons, 2007). People would prefer to buy products or services from nearest branch that would save the time and energy consumption of it. Coles should focus to appropriate location when they opened new branches in the market. (Murray, Poole, Jones, 2006). Product classification and services: Coles Supermarket product classification is divided into two parts such as consumer and business. Consumer includes shopping, specialty, unsought and convenience. Business includes raw materials, installations, MRO suppliers, business services, component parts and accessory equipment. (United Nations. Statistical Division, 2014) Product classification is necessary for the organization growth because it helps to satisfy the customer needs or demands. It is the significant way to promote the Coles product in the market because it has several dimensions that helps to survive in the market. (Kalyanam, McIntyre, 2002). [Chart 3, (Source: United Nations Statistical Division, 2014)] Store atmosphere: It is developed by the design, layout and color of a store. Coles works on interior and exterior design to develop an appropriate store atmosphere. Coles atmosphere must prompt target customers to visit the store to buy the product or service. (Lyons, 2007). A narrow area store doesnt prefer by the customer to spend time in stores to buy product or services. Color, smell and sound affect the mood of customers to stay with stores and buy the product or services. (Murray, Poole, Jones, 2006). Competitions: Coles has a lot of competition in Australia from the Woolworths and Aldis. Competition is the part of any business. It raises the product or service quality of the Coles. The ACCC report said the Coles was workable competitive. (Davis, 2006). Further, the Competition Policy Review report said that it is not unduly concentrated. Competition will work as long as there are opportunities and incentives for entry. Through regulation of planning, liquor licensing and trading hours the Coles is the surviving in the competitive market. Mayer is great competitor of the Coles because both are old companies that surviving in the market from the long-term that raise the competition to improve the quality of product or services. Coles has 10000 employees while Mayer has 14000 employees that handling the organization manufacturing, sales, promotion and technical department to make number one in the market. (Thampapillai, et al 2015). Contemporary issues impact on the Coles Supermarkets: Coles Supermarket is the fast growing company in the retail and consumer services industry. But, it affected from several current issues that is described below: Employee turnover issue: Lack of worker continuity and turnover is one of the main issues faced by the Coles Supermarkets. If the employee turnover is less than as compared to other competitors organization that would be negative for the organization growth and development. (Davis, 2006). Coles employees are untrained as per new or updated features in the production and technical department. So, they have to provide training to guide about the updated features in the production and technical department. (Murray, Poole, Jones, 2006). Auditing issue: It is another significant contemporary issue in the Coles that faces regular basis. The Coles business is engaged in competition with another organization that can create forcing a need to keep tight, price wars and other significant data. (Grant, et al 2012). Coles is facing inefficient or poor auditing plan that make difficulties for the organization. Coles existing auditing system outdated and provide inadequate audits required to stay with the competitive market. (Graham, 2012). Economic challenges: A price war between Woolworths and potential sharp downturn in Australian economic are two threat of it. Wesfarmers that owns Coles supermarkets, bunnings and retailing brands target is reason for slight jump in the stocks share price. Coles makes up around 46 percent of Wesfarmers profit has look 27 straight quarters of same store sales growth, liquor sales growth and outstripping Woolworths food. Woolford said that Bunnings and Coles are main drivers of Wesfarmers share price. But, sale contributions was weak during the year. A down in Australian currency against US currency would raise the Coles cost of goods sold, a proportion of Wesfarmers non-food products are sourced from offshore. (Davis, 2006). Further, different country has different economic challenges that affected the Coles sales volume. Climate change, global health crises, economic exclusion in the Middle East, global imbalance and conflict poverty are the major challenges in the economy that affe cted the Coles Supermarkets. (Grant, et al 2012). Corporate social responsibility: Corporate social responsibility (CSR) is the contemporary issue that impact on the Coles Supermarkets. CSR activities such as corporate philanthropy, sourcing, cause related marketing introduced by the Coles organization in last several years. CSR activities impact on the Coles performance on corporate financial performance. CSR has a positive impact on the Coles, but the underlying processes that lead to such positive effects on it. (Thampapillai, et al 2014). Indeed, CSR is the form of corporate self-regulation into a business model. It impacts as driver of customer royalty and favorable consumer buying behavior. In the other words, CSR is the title of the mission that guide the organization to represents for its customers. CSR is an initiative to assess responsibility for the organization to effect on social and environmental changes. (Grant, et al 2012). Social media interaction: It is a tool that allows people to share, create, exchange information, ideas, pictures and career interests in networks. Face to face interaction main source of interaction. Coles Supermarket has social media interaction that achieved in the organization. It is the significant part of the organization that impact on the Coles Supermarkets. It promoted their product or service through social media interaction and explain their product feature in the market. It is the significant way to promote the Coles product or services in the market to achieve their objective or goals. (Murray, Poole, Jones, 2006). Advance in technology: It is the significant factor that impacts the Coles Supermarkets. Coles tablet based technology instead of the directs the team member to the exact location of each item that is efficient route possible with the module, shelf, aisle and position. Coles launched a new online shopping technology system to support online shoppers that would be beneficial for the Coles growth and development. Coles said that its sales are growing more than 20 percent a year due to technology changes in the organization. The IBISWorld research said that the online grocery sector in Australia is small, but it is growing rapidly with 15.3 percent annual growth from last five years. (Graham, 2012). Ethical concerns: Ethical concern helps the Coles to select between alternatives that should be evaluated as ethical or unethical. It is a code of behavior and view governed by a combination of personal, legal, moral and social standards of what is right and wrong. Coles Supermarket business runs in Australia market through government norms. (Davis, 2006). The Australian Competition and Consumer Commission (ACCC) are representations of the Coles behavior in the market. The ACCC case argues that the Coles managers were under pressure to additional money from suppliers. The Coles was accused of leveling to suppliers for late or short deliveries. Coles and Woolworths misused their market power by unfair penalties on suppliers, discriminating against them in favor of label brands and demanding payments. Coles become the first supermarket chain that announced it has ethical and moral responsibility to join with the fair work ombudsman. (Thampapillai, et al 2014). Environmental concerns: It is the significant contemporary issue that impact on the Coles Supermarkets. Coles is exploring and investing the significant environmental projects to reduce organization environmental impact. It is improving efficiencies in our supply chain, focusing on waste reduction and recycling. (Lyons, 2007). Coles evaluate organization emissions, energy use and waste that minimize the impact of our operations on the environment. Despite of expansion store, we have reduced our energy use since 2009. Environment affected the business model of the organization. Australian environment plays significant role in the market. (Grant, et al 2012). Globalization: Coles business is surviving in Australia market that has a positive or negative impact on the globalization activities. It is the significant way to raise the Coles credibility in the market. Indeed, globalization is the process of abroad integration from interchanges of world views, ideas, products and other aspects of the culture. (Lyons, 2007). Worldwide retail and consumer service companies are started businesss in Australia market that affected the Coles business model and sales volume. Because of, they are providing high quality product or services with low prices that is negative for the Coles growth and development. So, the Coles should evaluate the pricing and quality process of manufacturing that helps to survive in the current competitive market. (Murray, Poole, Jones, 2006). Conclusion On the basis of the above discussion, it can be concluded that clear marketing mix, marketing strategies, the competition level and current issues that impact the Coles as well as high ability to adopt the new approach in the Coles helps to survive in the current competitive market. It is growing fast due to its unique strategy to handle the customer of it. It is delivering the product or service to customers as per their demand or needs. Product, price, place, promotion, distribution, partnership, people, process and physical evidence are the significant tools of the marketing mix that affected Coles Supermarkets direct or indirect. Location, product classification services and atmosphere are the marketing strategies of the Coles. Employee turnover issue, auditing, economic challenges, corporate social responsibility, social media interaction, advance in technology, Ethical concerns, environment concern and globalizations are the significant issue that impact the Coles Supermarkets . References Ailawadi, K., L., Harlam, B., (2004). An empirical analysis of the determinants of retail margins: the role of store-brand share. Journal of Marketing, 68(1), 147-165. Allen, M., (2002). The Corporate University Handbook: Designing, Managing, and Growing a Successful Program, Australia: AMACOM Div American Mgmt Assn. Armstrong, G., Adam, S., Denize, S., Kotler, P., (2014). Principles of Marketing, Australia: Pearson Australia. Baker, G., V., (2006). Dynamic Trip Modelling: From Shopping Centres to the Internet, USA: Springer Science Business Media. Booth, S., Coveney, J., (2015). Food Democracy: From consumer to food citizen, Australia: Springer. Chandrasekaran, N., Raghuram, G., (2014). Agribusiness Supply Chain Management, Australia: CRC Press. Constantinides, E., (2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438. Cox, E., (2011). Retail Analytics: The Secret Weapon. USA: John Wiley Sons. Davis, P. (2006). Spatial competition in retail markets: movie theaters. The RAND Journal of Economics, 37(4), 964-982. Ferrell, O., C., Niininen, O., Lukas, B., Schembri, S., Pride, W., M., (2014). Marketing Principles PDF. Australia: Cengage Learning Australia. Gans, J., S., King, S., P., (2004). Supermarkets and shopper dockets: The Australian experience. Australian Economic Review, 37(3), 311-316. Graham, A., 2012, Managing Airports, USA: Routledge. Grant, R., M., Butler, B., Hung, H., Orr, S., (2012). Contemporary Strategic Management, Google eBook: An Australasian Perspective. USA: John Wiley Sons. Griffith, R., Harmgart, H., (2005). Retail productivity. The International Review of Retail, Distribution and Consumer Research, 15(3), 281-290. Kalyanam, K., McIntyre, S., (2002). The e-marketing mix: a contribution of the e-tailing wars. Journal of the academy of marketing science, 30(4), 487-499. Knox, M., (2015). Supermarket Monsters: The Price of Coles and Woolworths' Dominance. Australia: Black Inc. Lyons, K., (2007). Supermarkets as organic retailers: Impacts for the Australian organic sector. Supermarkets and agri-food supply chains: transformations in the production and consumption of foods, 154-172. Murray, P., Poole, D., Jones, G., (2006). Contemporary Issues in Management and Organisational Behaviour. USA: Cengage Learning Australia. Pappu, R., Quester, P., (2006). Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product Brand Management, 15(1), 4-14. Plunkett, J., W., (2015). Plunkett's Food Industry Almanac 2006. Australia: Plunkett Research, Ltd. Taylor, C. T., Kreisle, N. M., Zimmerman, P. R. (2010). Vertical relationships and competition in retail gasoline markets: Empirical evidence from contract changes in Southern California: Comment. The American economic review, 100(3), 1269-1276. Thampapillai, D., Tan, V., Bozzi, C., Matthew, A., (2015). Australian Commerical Law. Australia: Cambridge University Press. United Nations. Statistical Division, (2014). Central Product Classification (CPC): Version 1.1. USA: United Nations Publications, 2004
Thursday, April 23, 2020
Phaedra vs Hippolytus free essay sample
In the Hippolytus, Phaedras husband is serving a year of voluntary exile for murdering the Pallantids. Where as in Phaedra, he is a very wealthy and free man. A majority of Hippolytus revolves around the goddess Aphrodite. Where as in Phaedra there is no gods or goddessââ¬â¢s. Euripidesââ¬â¢ play Hippolytus was written in 428 B. C. , and ever since it has been regarded as one of the great classical works. In his treatment of the Phaedra myth, Euripides presents Phaedra in a state of mental anguish and exhaustion brought about by her love for Hippolytus, which she strives to conceal. Euripides frames the events of the human characters with the presence of the gods Aphrodite and Artemis. Euripidesââ¬â¢ Athenian audience was therefore provided with prior knowledge about Phaedraââ¬â¢s guilty secret, for her ââ¬Ëpassionââ¬â¢ is described as being imposed by the god Aphrodite. Euripides portrays Aphrodite as a terrifying and vindictive deity, unlike the voluptuous woman often depicted in visual art. We will write a custom essay sample on Phaedra vs Hippolytus or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Her opening monologue conveys an imperious attitude, and she sees the world and its people as her domain. Because Aphrodite is the goddess of love, her perception of the world seems reasonable, since her power extends to the everyday lives of the mortals over whom she rules. This is not, however, the benign emotion that today we might associate with the word ââ¬Å"love. â⬠Rather, Euripides depicts erotic love as a consuming and destructive force. As Aphrodite states, those who fail to accord the proper respect to her will face obliteration. The terrifying power of love is essential to understanding Aphroditeââ¬â¢s anger at Hippolytus and the development of the play. Aphrodite directs her fury at Hippolytus because he refuses to worship her. He is, as he explains in Scene I, not interested in erotic love and consequently reveres the goddess of love ââ¬Å"from a long way off. â⬠He instead remains chaste and worships Artemis exclusively. This, of course, infuriates Aphrodite who vows to punish him for his blasphemy. Because he will not honor erotic love, she decides that its power will destroy him, thereby proving her supremacy over humanity to all those who hear of Hippolytusââ¬â¢ destruction. Her vehicle for punishing him is Phaedra, his stepmother, who thus becomes a victim of love. Phaedraââ¬â¢s position in the play as the agent through whom Aphrodite exacts her revenge creates an ethical problem. According to Aphroditeââ¬â¢s scheme, Phaedra must die, but unlike Hippolytus, she has not committed any offenses against the goddess of love. Phaedra therefore becomes a victim of loveââ¬â¢s power, a pawn bewitched into loving her stepson who then commits suicide out of shame. Yet as Aphrodite explains, ââ¬Å"Her suffering does not weight in the scale so much that I should let my enemies go untouched. Reconciling Aphroditeââ¬â¢s need for revenge and Phaedraââ¬â¢s innocence is an interpretive challenge of the play, and Euripides does not provide an easy answer. Out of this tension arises a central conflict of the play, specifically concerning the relationship between men and gods during the period in which Euripides wrote. This relationship seems tenuous at best and bears little resemblance to modern perspectives on religion. As such, an essential question to consider is what responsibilities gods had to people and people to gods. Euripidesââ¬â¢s tragedy offers a few insights into this relationship. As evidenced by Aphroditeââ¬â¢s reaction to Hippolytusââ¬â¢ exclusive devotion to Artemis, humans were to worship all of the gods. This relationship, however, does not seem reciprocal. Rather, Aphroditeââ¬â¢s manipulation of Phaedra indicates that the gods had few obligations to humans. Free from the burdens of protecting men, the gods used men as their playthings while humans had to worship the gods to placate them and avoid incurring their wrath. Dassinââ¬â¢s Phaedra is the forty-something, second wife of shipping magnate Thanos Kyrilis, who wishes to reconcile with his estranged son Alexis, an art student living in London. The athletic and handsome Thanos is a cunning businessman involved in international commerce, but he is likable and adores his wife. He gives Phaedra expensive gifts and names his new prize ship in her honor. Phaedra is not ignored or abused by an unattractive or deceitful husband. Dassin adds political punch to the film by exploring the luxurious lives enjoyed by elite shipping families. This is not done in a heavy-handed manner. The lavish villas, yachts, and fashionable attire of the super rich are simply allowed to speak for themselves without any editorial grumbling by Greek commoners. Dassin takes a further jab at the Greek shippers by setting up marital relationships between his characters that parallel real-life marriages involving the Onassis and Niarchos shipping clans. The tragedy takes form when Thanos cajoles a reluctant Phaedra to deliver a message to Alexis in London that his father wants his twenty-four-year-old son to be at his side. From their first encounter, Phaedra and Alexis engage in a playful flirtation inappropriate to their relationship. Alexis invites Phaedra to meet his ââ¬Å"girl,â⬠which turns out to be a pricey sports car in a dealership window. Their empathy, however, leads to Alexis meeting with his father in Paris. When business needs require Thanos to leave for New York City, Phaedra, persuades Alexis to remain. The supposedly mounting passion between Mercouri and Perkins lacks chemistry. All the sexual energy comes from the sultry Phaedra and her attraction to the bland Alexis is inexplicable. Nor is Dassinââ¬â¢s camera effective in addressing this sexual void. The filmââ¬â¢s big sex scene is an unimaginative sequence of blurred shots of the embracing couple punctuated by shots of a rain storm at the window, a blazing fireplace, and glowing candles. After living together in Paris for more than a week, Alexis asks Phaedra to declare her love openly and return with him to London. Phaedra, however, feels compelled to rejoin her husband on the island of Hydra. Fearful of her lack of self control, she tells Alexis, ââ¬Å"Donââ¬â¢t come. â⬠Greece brings no respite to Phaedraââ¬â¢s emotions. Although still yearning for Alexis, she is tormented by her sense of shame and deceit. Her only confidant is Anna (Olympia Papoudaka), her aging personal maid, who is distraught by Phaedraââ¬â¢s anguish. Annaââ¬â¢s emotions have homoerotic aspects that feel far more genuine than the emotions Alexis has projected. The women take siestas together, but their sexual intimacy remains limited to the adoring Annaââ¬â¢s caresses. Thanos informs Alexis that the car he so admires is waiting for him in Hydra. Alexis demands to know what Phaedra desires him to do. The increasingly unstable Phaedra reverses what she had said earlier and implores Alexis to come as soon as possible, but her plans go awry when Alexis hews ever closer to his father while becoming ever more wary of her. The sexual dynamics intensify when Ercy, Alexisââ¬â¢s beautiful second cousin, a woman his own age, falls in love with him. Thanos and his circle are delighted at the prospect of a marriage that would further unite the shipping families. A now sullen and possessive Phaedra stands between Alexis and all that is ââ¬Å"normal. Alexis reacts by playing the role of a carefree party boy at the local seaside tavern. He goes off with the first available woman, an act designed to cool Ercyââ¬â¢s ardor and belittle Phaedra. The film reaches its climax when the luxury ship named Phaedra, seen launched in the filmââ¬â¢s opening scenes, sinks, killing most of its crew. Phaedra, obsessed by her own agenda, arrives at Thanosââ¬â¢s offices in the midst of the crisis. Ir onically clad in white, she pushes her way through black-clad women anxious to know the fate of their men. Oblivious to the grief around her, Phaedra-in-white reveals her secret love to Thanos. An enraged Thanos manages to restrain himself from striking her, but beats Alexis viciously, ordering him, as he did Phaedra, to leave his sight forever. The blood-soaked Alexis returns to the family villa for a last embrace of his ââ¬Å"girl. â⬠Phaedra appears at the garage door and tells him they can now live openly as lovers; he replies that he wishes Phaedra dead. The rejected Phaedra returns to the main house where she takes an overdose of sleeping pills while the now frenzied Alexis, listening to music by Bach, drives his ââ¬Å"girlâ⬠over a cliff.
Subscribe to:
Posts (Atom)